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Satan, the great tempter (Matthew 4:3), tried to entice Jesus with promises of worldly power after he had fasted 40 days in the wilderness (Matthew 4:8-9) but Jesus rebuked him and he departed (Matthew 4:10-11). However, when the devil tempted Eve she succumbed to his lies (Genesis 3:4-5) and was persuaded to eat of the tree of the knowledge of good and evil (Genesis 2:17). From that moment on, the devil — who is the father of all lies (John 8:44) — has tempted everyone on earth with lies and promises, many of whom succumbed to the same lusts as Eve.

In his first epistle, John describes these as the lust of the flesh (the tree was good for food), and the lust of the eyes (it was pleasant to the eyes), and the pride of life (a tree to be desired to make one wise).

Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever. (1 John 2:15-17)

Genesis 3:6
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And when the woman saw that the tree was good for food, and that it was pleasant to the eyes, and a tree to be desired to make one wise, she took of the fruit thereof, and did eat, and gave also unto her husband with her; and he did eat. (Genesis 3:6)

As strangers and pilgrims on the earth (Hebrews 11:13), we must love not the world (1 John 2:15) but seek after that better country (Hebrews 11:16), always pressing toward the mark (Philippians 3:14) knowing that when we resist the temptations of the devil, he will flee from us (James 4:7).